I remember when the Apple iPad was released and I looked at it’s features and thought it would not be very successful. It just did not have the right functions and features. Once again I was wrong because Apple knew better what people really wanted, even maybe needed, more than most of the technically oriented pundits. I have lived long enough to know when TV was really simple. You had your single knob to change the channel, rotating it from channel 2 through 13. You had another knob for the volume and a third knob to turn the TV on and off. All the knobs where different and you never made the mistake of using the wrong knob.
Fast forward to today and you ended up with many electronic devices that do far more than that ancient TV, but frankly have terrible interfaces. Take your typical remote control today, most likely designed by someone in Japan, who might be great engineers but have no idea about human factor engineering. They make all the buttons tiny, all the same size and the labeling is in brown on black, almost unreadable. I guess we are suppose to be amazed at how many different functions they cram into the remote control.
I had an extra Macbook computer that is hooked up to my TV which could do most anything. So when I was watching Steve Jobs introduce the new Apple TV I was not sure I needed it. However it seemed interesting and the price of $99 was so low it was worth buying one just to see how it worked so I placed an order for it knowing it would not ship for about a month. Before the end of September, just as promised, I received the device by mail, shipped directly from China. I was struck by how small the shipping box was.

Inside was a square box that was beautifully packed, as you would expect from an Apple product, was the Apple TV, the power cord and the tiny remote control.

There was no included HDMI cable, but what do you expect for something so cheap. I was taken back by how small the Apple TV was and very impressed with the power cord. No big brick power supply like comes with so many devices now days. In fact the entire contents of the box were not larger than the typical power supply bricks of some gadgets. The cord was nicely wound, with a plastic loop, not packed with a twist tie like so many cords today. As usual, Apple knows how to present things right when you open the box.
The back of the Apple TV has very few connectors but I only need two, one for the HDMI cable and one for the power supply. I don’t have an internet cable down to my family room so I was using the WiFi. So it took only a minute to connect it and switch my audio/video receiver over to the the HDMI port connected the Apple TV to. Soon I was connected to my Apple wireless router upstairs and off and running. There was a small user manual in the package but no need to even look at it. The interface is simple and the remote control even simpler to use.
There are actually seven buttons on the remote control but it feels like only three, The tiny remote fits nicely in your hand and in no time I am using it to control everything without even looking down at the remote. Image doing that with most remote controls that seem to think the more buttons the better. The Menu button acts like the back button and takes you back where you were, or up the menu structure. There is a play/pause button that works as expected. Then there is a click wheel, used to move in four directions with a select wheel in the middle of the click wheel. Simple but highly effective when coupled with the interface.
I quickly was able to connect to my Mac’s iTunes library on my computer upstairs and play anything from it, including movies or podcasts. The Apple TV also supports many podocasts which you can mark as a favorite to quickly find. I then tested the Netflix steaming, one of the features I most used with my connected Macbook computer. I was surprised how slick the interface was, much better than what Netflix itself offers over a web browser. Streamed content looked great, even over 802.11N WiFi.
What does the Apple TV lack? There is no way to check email, no web browser, and no internal hard drive. However it does have 8 Gb of on-board flash memory to cache rented movies. I rented the movie “Robin Hood” and was surprised it would take over an hour to download it, but that was a function of my slow internet connection. The Apple TV determines your download speed and has you wait until it caches enough of the movie so that once you start to play it, you will not be interrupted while you watch in high definition. This is different than Netflix that lowers your quality to match your download speed. The movie looked great. I knew that the Apple TV movie was in 720p, not 1080p, but on my 42 in. LCD TV I was not really able to tell the difference. It looked about the same as my BluRay disk player.
I have now disconnected my Mackbook from the TV and use only the Apple TV. It is instantly on, no need to fumble with a keyboard and mouse and go through a computer interface to do something simple like view a Netflix movie. Steve Jobs was dead on when he talked about what users wanted and why they designed the Apple TV as they did. Inside the Apple TV is essentially the same components as the Apple iPad and runs on the same iOS. So it can be enhanced as Apple decides to. However for now I am happy with what it does, which is 95% of what I used my Macbook on my TV for. Once they release Apps for it, it will be even more useful. Next month they will release the new iOS for the iPhone and iPad so you can stream from them to the Apple TV using something called AirPlay. Once again Apple gets it right and keeps it simple and easy to use.




